SOCIAL MEDIA MARKETING FOR AUTHENTIC ENGAGEMENT.

Carrying your brand’s voice across the digital landscape.

Social Media

The strategy behind sharing.

Social media is more than scheduling posts and checking for likes—it’s about growing a community of brand advocates not only engaging with your brand, but also choosing it over your competitors’. And in today’s digital media-dominated market, social often dictates success.

From influencer partnerships and sponsored content, to content that aligns with your business drivers to promote growth, our strategies cut through the clutter to reach your most valuable audiences.

We recognize that crafting a branded social media presence goes beyond starting a conversation—it’s getting your business to be part of the conversation your customers are already having. That takes a data-backed strategy to identify who you’re talking to, a consistent voice followers can recognize, and a knack for making real, genuine connections with others. Having a team of social strategists on your side helps, too.

 

Social Media Services

Content Strategy Plans

From identifying key social audiences to developing promotion schedules and engagement tactics, our content strategy plans define and outline your business’ campaign goals and the game plan to achieve them.

Content Creation

Give your followers an authentic story to rally behind. We craft fresh, relevant and attention-grabbing content that fully represents your brand voice and values in ways designed to encourage engagement with your business.

Community Management

As your boots-on-the-ground community management team, we’ll respond to social interactions from your customers and followers, while keeping a close eye on conversations involving your brand or industry that may affect your business.

Social Media Insights

Posted on September 19th, 2019

Digital, Packaged Goods, Social Media, Strategy

How CPG is Redefining What Convenience Means for Consumers

It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by […]

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Posted on July 1st, 2019

Digital, Healthcare, Marketing, Search Engine Marketing, Social Media

Optimizing Your Healthcare Institution for Local Search

The Patient Journey Starts at Search Engines Search engines have become a universal tool within the digital landscape, answering questions and curiosities sparked by everyday users within just milliseconds of hitting the […]

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Posted on June 28th, 2019

Social Media

Social Media Marketing Strategy Insider Secrets: Context for Content

Social media is (still) king. And while it’s imperative to position your brand in front of the correct audience, it’s crucial content mirrors the context of each social channel. If your goals […]

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Posted on April 22nd, 2019

Packaged Goods, Research, Social Media

Your CPG Guide to Measuring ROI for Influencer Marketing

The Power Behind Influencer Marketing in CPG Over 65 billion dollars—that’s how much Millennials alone are poised to spend on CPG in the next decade. This generation makes up 25% of the […]

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Posted on March 7th, 2019

Restaurants, Social Media, Strategy

Why Social Influencers Have the Upper Hand in QSR Marketing

Influencer Marketing is Becoming Industry Standard A quick scroll through your social feed and you’ll find your food cravings heightening at some of the delectable dishes that glide across your screen posted […]

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Posted on January 24th, 2019

Marketing, Packaged Goods, Social Media

Redefining Retail: Trends Shaping the New CPG Shopping Experience

How CPG Consumers Will Shop in 2019 The future is now, and it’s going shopping. Ecommerce brings the buying journey to consumers’ living rooms, kitchens and anywhere they go with a smartphone […]

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