We are an agency strong in strategy.
Strategy guides every marketing decision we help our clients make—from selecting the right media to deliver a message to which social platforms to focus on. It’s what elevates campaigns from feats of creative prowess, into business-building innovations.
We’re a research-based, strategically focused agency dedicated to delivering real, measurable results for our clients, with “measurable” being the keyword.
Planning and preparation—methodically identifying and matching the right audiences, content and messages—sets the course for stronger creative, budget-maximizing media buys and measurable results. And once a strategy is underway, constant evaluation keeps efforts moving towards your objectives, defined in terms critical to your business’ growth.
The Role of Research
At evok, research is more than just numbers—we carefully analyze critical data to maximize ROI, coordinate the most effective media channels and evaluate consumer behavior. Research guides our strategies, provides rationales and reasoning behind our tactics, and helps us understand the mindset of the target audience and what potential messaging can have the greatest impact.
We translate facts and figures into findings you can directly apply to your business, growth, and success.
We approach research from a macro-to-micro perspective, allowing us to identify the factors that will make our engagement successful. Utilizing research tactics, such as in-market, cost-effective, Internet surveys of guests and on-site intercept surveys, enables us to fill knowledge gaps and include unique insights into the visitor and potential visitor behaviors and tendencies.
A Full-Service Approach to Marketing Strategy
As a full-service agency, we understand the power of integration when it comes to crafting multi-faceted marketing programs. We draw from our team’s expertise in customer relations, advertising, public relations and more to ensure we’re arming you with everything you need to elevate your brand’s market share. Reaching local, national and even international audiences through integrated communications and innovative creative execution—that’s how we define success.
Our marketing strategy services include:
- Integrated Marketing Strategy
- Marketing and Communications Plans
- Monitoring, Measurement, and Reporting
Creative | Strategy | Media | Social Media | Digital | Web/Interactive
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