bg
close
close
CHOOSE YOUR ADVENTURE
Select Industry
CHOOSE CAPABILITIES

How to Build Your Consumer Electronics Brand on Social Media

Follow the Three E’s to Elevate Your Brand on Social Media

Gone are the days when you posted on your brand’s social media when you felt like it or just when you had time.

Now, you have to employ a fully integrated and optimized strategic plan to capture the right audience at the right time.

Ultimately, you want to stand as an industry expert and persuade others to trust and buy your consumer electronics brand. According to a study by CEA, 65% of high-engagement social media users (13.5 or more hours per week) turn to social media before they make a consumer electronics purchase.

So, how can you push through the fodder and find your audience? Follow the three E’s: entertain, educate and enlighten.

Entertain

Generally, electronics are meant to last for a couple of years, and after a consumer buys your brand, you want to entertain them in the meantime.

Try to tie current events into your brand. For example, the Winter Olympics was an ideal event to mix into your conversation because everyone could be a part of it.

But now think about the future. What’s the latest TV, meme or YouTube video everyone’s talking about? How can you talk about that, incorporate your brand, and intrigue others to join the conversation?

Educate

Consumers like to learn the ins and outs of their electronic devices or appliances. To satisfy this, give pro tips and field any and all questions on your social media.

Your pro tips can even be timely. For example, Canon used #CanonTip and #ValentinesDay on Facebook and gave out tips and tricks for photographers leading up to February 14th.

Time also matters for questions. If a user turns to your social media to ask a device questions, answer it as soon as your company bandwidth allows. On top of that, refer the consumer to customer service as the last resort and try to resolve their problem then and there to keep social media engagement high.

Enlighten

Lastly, enlighten your audience. But not a spiritual type of an enlightenment—we’re talking informational enlightenment.

Consumers electronics is a fast and changing world. Keep your audience informed on industry happenings and the next latest and greatest devices or appliances.

If you successfully follow these three E’s, you’ll elevate perception, drive awareness and increase engagement, and, ultimately, convert.

Related Articles

Posted on October 5th, 2018

Consumer Electronics, Content Creation, Social Media

Mastering Social Media Marketing for Tech Brands

Where to Start with Social Marketing for Tech Brands At the helm of a technology brand, you are expected to remain at the forefront of innovation and intricately connected to the world […]

Continue Reading

Posted on September 7th, 2018

Consumer Electronics, Content Creation, Marketing

The Role of Online Video Content in the Buyer’s Journey

Online Video Content and the Buyer’s Journey Online video content is reshaping the buyer’s journey. Studies show that more consumers are watching videos about products before they buy, and video and influencer […]

Continue Reading

Posted on August 6th, 2018

Consumer Electronics, Marketing, Strategy

Are These 3 Things Missing from Your Tech Startup’s Marketing?

3 Must-Haves to Market a Tech Startup Whether your tech startup has found a home in Silicon Valley or is still making it work from mom’s garage, a sound marketing plan can […]

Continue Reading

Posted on July 9th, 2018

Consumer Electronics, Digital

Making E-Commerce Work for Your Consumer Electronics Brand

Selling Your Consumer Electronics Brand with E-Commerce Ah, e-commerce. All of the joy of shopping with the added bonus of browsing on your couch in your pajamas. E-commerce has taken the world […]

Continue Reading

Posted on June 27th, 2018

Consumer Electronics

Defining Your Brand’s Voice in the Consumer Electronics Space

3 Steps to Map out Your Brand’s Voice The consumer electronics playing field changes every day and encompasses a ton of brands. If you want to stay on top of your game […]

Continue Reading