Select Industry

Social Media for Law Firms: Where to Start and What to Know

How Law Firms Can Master Social Media Once and for All

With billions of people actively communicating and searching for services on social media, these platforms present an invaluable opportunity for law firms looking to build or improve their online reputation, as well as generate new client leads. If 2018 is the year you’re tackling the world of social for your legal firm, this is what you need to know to hit the ground running.

Essential Social Media Channels for Law Firms


If you’re not marketing your law business on Facebook, the largest social media network in the world, you’re missing an opportunity to tap into a huge pool of potential prospects. Facebook has a robust and detailed targeting system that enables you to target specific types of clients and cases, as well as build brand awareness. Also, it can be leveraged to share photos and videos of firm briefings and events.


Another social media platform that’s vital for your law firm, Twitter is becoming a key referral source for lawyers using it to distribute information and news about their practices, legal media and success stories. Active posting on this channel from Monday to Friday, including sharing blog posts, links to useful articles and even engaging polls, works to enrich social media strategy and highlight your firm’s legal prowess.


As the world’s biggest business networking platform, LinkedIn is home to more than 65 million business professionals. A multi-dimensional LinkedIn presence, both for your firm and its lawyers, can help generate online client leads. Through this channel, you can share local market or thought leadership insights, but also allow people in need of a law firm to find and contact you.

Post Quality Content

The content you share on your social media profiles can be seen as a reflection of the quality of your services. Because of this, every video, photo or blog you post on Facebook, Twitter or LinkedIn should offer value to your readers. The information you share should be useful and meaningful, whether it’s in-depth content to increase your authority or updates on legislation changes affecting your community. At the same time, shorter, easy-to-digest pieces the average reader can quickly read through can also work to your firm’s advantage.

Engage with Your Audience

Create content that stands out, post it on social media, and your readers will start responding to it. They will re-tweet, comment, like and share, and it’s up to you to choose what kinds of engagement you respond to and how.

As you engage with past, current and potential clients, remember to remain calm and professional, responding with useful, original information. Never mix personal opinions and beliefs in your interactions and engage negative comments and reviewers with tact.

Use Social Media to Listen

Social media platforms are a great source of public opinions. For law firms, social listening can be a particularly powerful tool as it can help navigate public sentiment in cases of high visibility. With broad social media listening, your firm will be able to strategize better because you can detect unusual spikes in social media activity before they become mainstream stories.

Building a strong social media presence takes time, effort and a well thought out strategy, however the payoff can be extensive. If your law firm needs some guidance navigating social waters, we’re here to help.

Related Articles

Posted on November 20th, 2018

Financial Services, Strategy

Partnering with Fintechs to Market to Millennials and Gen Z

Successfully Partnering with Fintechs to Elevate Your Financial Institution’s Position Are you missing the mark when it comes to capturing Millennials or Generation Z? Whether you see it in branch or in […]

Continue Reading

Posted on October 12th, 2018

Financial Services, Marketing

Elevate Your Bank’s Cross-Selling Strategy

The Personal Side to Cross-Selling Strategies for Your Bank You might feel like a broken record constantly instructing your bank or credit union employees to push new products to current customers. But […]

Continue Reading

Posted on September 12th, 2018

Financial Services, Strategy

Is It Time for Your Credit Union to Hire an Advertising Agency?

What a Credit Union Marketing Agency Can Mean for You As fintech firms and big brand names expand into the financial industry, the stakes for credit union marketing have been raised higher […]

Continue Reading

Posted on August 16th, 2018

Ad Industry, Content Creation, Financial Services

4 Great Examples of Lawyers Using Social Media

Building Social Appeal for Your Law Practice In this day and age of political turmoil and career-ruining Twitter posts, it seems like staying offline might be the way to stay out of […]

Continue Reading

Posted on July 27th, 2018

Creative, Financial Services, Media

Fusing Media and Creative to Identify Credit Union Marketing Opportunities

Crossing Department Lines to Differentiate a Credit Union’s Marketing We’ve all heard the saying — two minds are better than one. In advertising, that rings especially true. Collaboration is the key to […]

Continue Reading