Social Media / Mobile Usage for Travelers (After the Trip)
- 46% post hotel reviews.
- 40% post activity or attraction reviews.
- 40% post restaurant reviews.
- 55% ‘like’ Facebook pages specific to the vacation.
- 76% post vacation photos to a social network.
Sources: Marriott, TripAdvisor, Frommer’s Unlimited, Assistance USA, Allianz Global, ComScore
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