bg
close
close
CHOOSE YOUR ADVENTURE
Select Industry
CHOOSE CAPABILITIES

Two Simple Strategies to Market Your Sports Complex

Marketing Your Sports Complex

Whether you have recently opened the doors to a state-of-the-art sports complex or celebrated years in your community, having a marketing strategy and detailed marketing plan is the key to attracting clients, tournaments, attendance and more. Not sure where to begin? Read on for two straightforward strategies to implement in your sports complex marketing plan.

Host Community Events

What’s a community staple without the community? A proven method to remaining on the minds of your potential clients is to maintain a consistent presence in your community. Hosting local events helps build that presence while prompting residents to visit your sports complex. From open houses to tournaments or fundraisers, events allow members of your community to explore your venue and solidifies your standing as a central hub in the community.

To promote your local sports event, focus your advertising at the local level. Target social media users who live nearby instead of spreading your advertising budget over a large area and reaching people that are too far away to attend. Scope out community bulletin boards and storefronts willing to display flyers for your event and make your marketing a communitywide effort.

Tap into Seasonality

Sports complexes often have distinct and consistent highs and lows throughout the year. First, it’s the influx of business (and subsequent decline) brought on by the New Year, followed by a demand for activities for kids during the summer months, then a downslope with the return of school in the fall.

Market with timing in mind. At the start of the year, highlight self-improvement and workout classes, encouraging members to try new workouts and schedule classes in advance. Appeal to busy summer parents seeking opportunities to sign their children up for a sports day camp. Turn fall into a spotlight for your team sports leagues as kids look to join teams and adults search for some post-work pick-up games.

Whether it’s your sports facility’s first or fortieth year in operation, strategic marketing focusing on local outreach and seasonality can help attract the business complexes thrive on.

Related Articles

Posted on October 25th, 2018

Sports Marketing

Two Simple Strategies to Market Your Sports Complex

Marketing Your Sports Complex Whether you have recently opened the doors to a state-of-the-art sports complex or celebrated years in your community, having a marketing strategy and detailed marketing plan is the […]

Continue Reading

Posted on September 26th, 2018

Sports Marketing

Women’s Sports: An Untapped Opportunity for Brand Sponsorships

Why Your Sports Sponsorships Should Include Women’s Sports Your brand buys advertising space at sporting events to put itself in the middle of the action. You want to associate it with the […]

Continue Reading

Posted on August 28th, 2018

Sports Marketing, Strategy

Building Brand Loyalty to Win Fans for Your Sports Team

Building Brand Loyalty with Sports Fans Without brand loyalty, commercially successful sports teams just wouldn’t exist. “Brand loyalty” and building brand loyalty might sound like some advertising jargon but loyalty to your […]

Continue Reading

Posted on July 6th, 2018

Creative, Sports Marketing, Strategy

Advertisements Score Big with Soccer Fans

Advertising Globally and Locally During the Games Many here in the states like to call it the Super Bowl of Soccer, but with over 3 billion viewers in 2014 against the Super […]

Continue Reading

Posted on June 8th, 2018

Sports Marketing

How Brands and Teams Both Benefit from Ad Partnerships

Brands and Sports Teams Can Score Big Points Together Your brand and your favorite sports team have a lot in common. Your office may not look like their baseball diamond or stadium, […]

Continue Reading