bg
close
close
INDUSTRIES
CAPABILITIES
NAVIGATE YOUR CONTENT

SELECT YOUR TOPICS
AND PRESS GO

The Future of Product Packaging: Unwrapping the Ins and Outs

In an age where digital experiences are quickly becoming the new norm, product packaging now has a new set of challenges when it comes to staying relevant, engaging, and above all, environmentally friendly.

To combat that, here are some ways in which packaging is trying to change the game, and how you can amp up your own approach.

Innovation and Technology Collide

With the rising popularity of sustainably sourced and processed materials, many industries are being encouraged to create clean label packaging and bring it to market. Much of this progress is already happening in certain sectors.

For example, high-pressure packaging technology, more recycled materials and 3D-printed packaging are all innovations that are currently changing the way consumers interact with brand products.

Food safety is another major driver of innovative packaging. Reducing food waste and streamlining the packaging processes have been proven to extend the shelf life of food, but technology has taken it a step further by alerting consumers about the freshness of their food using sensors that predict the safety of their food in real time.

Other companies have also started taking more holistic approaches to packaging, but in order to face many of the new challenges in the industry, companies will need to stay a step ahead of the competition by constantly innovating the ways in which they share their products with the world.

Packaging for the Modern World

There are already several live examples throughout the industry of companies revolutionizing the ways in which they package and present their products. A few standouts include:

  • The Clasper™ bottle, which enables two different products to be consumed in sequence or mixed together and then consumed.
  • Honest Marijuana Company packages cannabis in earth-friendly, reusable tin cans, a new concept to the industry.
  • The Lidloc, which is the first integrated cup that has an extension structure to the cup that folds and locks into an integrated lid.
  • Plastic polymers developed by TIPA that biologically decomposes within 180 days, becoming a fertilizer for soil.

As consumer interests and demands change, you can expect to see even more innovative and industry-shifting packaging methods that fall in line with the ever-changing consumer climate.

The Future of Product Packaging

Differentiation and personalization are going to be major talking points in the years to come. As consumers demand more of a customized experience with the products they consume, you’re going to see more instances where brands put the power of the packaging back into the consumer’s hands. We’ve already experienced this recently with Starbuck’s coloring book-style coffee cup, so it’s only a matter of time before other brands follow suit.

Evok keeps you up to date with monthly insight on Packaged Goods marketing trends. Click here to view more work from industry experts or scroll down for related articles.

Related Articles

Posted on November 21st, 2019

Marketing, Packaged Goods, Strategy

Is It Time to Offer Subscription Products on Your E-Commerce Website?

At the intersection of convenience and delight, product subscriptions are having their moment in the spotlight. And that light doesn’t appear to be fading anytime soon. The subscription box market has effectively […]

Continue Reading

Posted on October 24th, 2019

Creative, Marketing, Packaged Goods

3 Reasons to Invest in the Unboxing Experience for CPG Marketing

Birthdays, anniversaries, Christmas morning—no matter the occasion, receiving a gift is always exciting. Whether you tear through the wrapping paper or carefully remove each piece of tape, unboxing a present is just […]

Continue Reading

Posted on September 19th, 2019

Digital, Packaged Goods, Social Media, Strategy

How CPG is Redefining What Convenience Means for Consumers

It’s no secret that convenience has dominated the CPG market due to generations like Millennials and Gen Z’ers that have set the standard for this term. Convenience is no longer defined by […]

Continue Reading

Posted on August 24th, 2019

Packaged Goods, Strategy

Boost Your Ecommerce Sales with Shoppable Instagram Posts

As a business owner in today’s fast-paced world, it can be easy to feel like you’re constantly chasing sales. With more and more consumers turning to the internet for their shopping needs, […]

Continue Reading

Posted on July 22nd, 2019

Creative, Digital, Packaged Goods, Strategy

4 Email Marketing Campaigns Ecommerce Brands Can Automate Today

Email, email, email—these days, a channel once reserved for work memos and evites has solidified its reputation as an indispensable business marketing tool. It’s no surprise we’ve talked about why every CPG […]

Continue Reading