close

ORANGE COUNTY PUBLIC SCHOOLS

REBRAND

Industry: Public Service,

IDEAS.

Orange County Public Schools Career and Technical Education (OCPS CTE) provides short-term practical career training, most often resulting in an immediate job opportunity. They partnered with Evok to help increase awareness of its programs and services in order to increase enrollment rates.

WORK.

The solution was to create an integrated, multi-media advertising program to stimulate action. The campaign communicated key strengths as an educational provider with a goal of creating more awareness and enrollment opportunities for the four Tech Centers within Orange County.

The campaign was strategically optimized to reach the tight geographic segment of Orange County within the Orlando DMA. Media vehicles included cable television with interactive ads, in-cinema advertising in theaters located within Orange County, and radio on specific stations with listener demographics that matched the enrollment target of the Tech Centers. Finally, we produced the first “Brand Manual” for the Career and Technical Education Department.

RESULTS.

40% increase

website visits during peak advertising period

100 calls

per month after campaign

1,344

highly qualified prospects

3%

conversion rate

LIKE WHAT YOU SEE?

As dedicated marketing experts in your industry, we’re committed to serving top-notch results for every campaign from the groundwork of research, to the development of strategy, and beyond launch. Find out how our one-stop marketing shop can enrich your brand to meet your marketing goals.

close

WORK WITH US

Are you ready to advance your marketing strategy to grow your sales and expand your reach? Our services stretch across a multitude of platforms and channels from traditional to digital. And as your trusted partner, we’re dedicated to crafting a results-driven approach personalized for your business. Simply fill out the form below, and we’ll get back to you as soon as possible.

Work With Us (Sidebar Float)

  • This field is for validation purposes and should be left unchanged.